Friday Cabins #9: The Surprising Magic of Brand Funded Architecture
Cabins that Capitalism built. But, like, cool and with style and stuff
TGIF and welcomewelcomewelcome to another round-up of Friday Cabins, curated by your friends at Cabins. Etc, the Internet’s Most Trusted Source for all things cabins and cabin adjacent stuff. Here, we bring you content from our sister publication Field Mag, the Internet’s Most Trusted Source for all things at the intersection of design and the outdoors.
For paying subs, you might have noticed a missing Deep Dive this week. Apologies—ur usual newsletter writer GH was fighting a sumlord landlord, a downed internet connection, and a healthy dose of the usual unilateral existential dread inherent to simply existing in twenty twentytwo. All the more reason to keep cabin dreaming, right? RIGHT.
At any rate, stay tuned for next week (and if ur not already a Certified Cabin Lover tier paying subscriber subscriber become one here) for another Deep Dive into cabin things you didn’t know you needed to know about but you’ll wanna know about, you know?
Back on the up and up tho, and your girl EE is behind the keyboard today as we take a look at a couple of cabins born of the All-Powerful Brand Sponsorship. These babies got a backing, and they’re here to make a statement-with style.
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Hyundai and Finland’s Studio Puisto Architects have come together to collaborate on the world's first car-powered cabin. On the remote island of Värmdö, Sweden, the initiative, called "Today's Office", aims to expand the possibilities of remote living while capitalizing on the increasing presence of electric vehicles.
The clever design concept incorporates Hyundai's recently released IONIQ 5, the first in the brand's new Electric Vehicle Line. The car features a vehicle-to-Load (V2L) function which allows customers to charge high-powered electric equipment, like say, an entire micro cabin. Once hooked up to the cabin via a converter, the Ioniq 5 has the capability of providing a week of power to WiFi, lights, heat, a sound system, TV, and more.
The cabin itself ain't too shabby either. Based on a previous iteration by Studio Puisto’s, called Space of Mind cabin, it features 97 sq ft of endless possibilities-wether it's a backyard bungalow, yoga studio, extra bedroom, or home office. Made from locally sourced wood, the entire project strives to be as sustainable as possible, offering a peek into the future where cars and cabins live as one.
Swiss running shoe brand On dipped into the world of architecture with their On Mountain Hut 2,500 meters up in the hinterlands of the Swiss Alps. Designed by the brand's Head of Design Thilo Alex Brunne and made of sustainable materials, the cabin acts as an ode to the formative impact nature has impressed on the running company (and an escape for family and friends).
Inspired by the multi-levels of a staircase, the interior features several platforms that follow the slope of the mountain it sits upon. The varying platforms double as benches, tables, stools, and steps that gradually fall from the entrance to a large window overlooking the surrounding mountains. A wood-burning stove heats the cabin, while a sleeping mezzanine provides a place to crash after a long run.
Till next time, folks. Enjoy your weekend!